Challenge To successfully launch the new cbd-infused kombucha brand, Kannabooch, into the market they required a vibrant brand identity, eye-catching packaging, and an intuitive eCommerce website. Process With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. I knew the brand design and website would need...
Challenge Nutrex Hawaii needed a new way to attract customers to their two core brands, BioAstin Axtathanthin and Hawaiian Spirulina and increase brand awareness and sales. Process Starting with identifying the functional requirements for the challenge, we concepted a gamified platform in which users were incentivized to register and participate in weekly health and fitness...
Challenge MobileOne is one of the largest operators of T-Mobile retail stores and had the goal of growing their company. In order to do this, they needed to update their brand identity to attract new employees and energize the company’s culture. Process To position themselves as a vibrant, youthful and energetic company that would appeal...