Branding / UI / UX Design
Path to Wellness
Nutrex Hawaii needed a new way to attract customers to their two core brands, BioAstin Axtathanthin and Hawaiian Spirulina and increase brand awareness and sales.
Starting with identifying the functional requirements for the challenge, we concepted a gamified platform in which users were incentivized to register and participate in weekly health and fitness challenges to earn points which could be redeemed for prizes.
We reinforced the brand benefits and healthy lifestyle philosophy by create weekly triva, survey and social share interactions that earned the users points, were tallied on the site’s leaderboard to measue and encourage progress, and could be redeemed in an ecommerce section of the site for items in the store.