Branding  /  UI / UX Design

Path to Wellness

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Nutrex Hawaii needed a new way to attract customers to their two core brands, BioAstin Axtathanthin and Hawaiian Spirulina and increase brand awareness and sales.


Starting with identifying the functional requirements for the challenge, we concepted a gamified platform in which users were incentivized to register and participate in weekly health and fitness challenges to earn points which could be redeemed for prizes. To create content for the weekly programs, health and wellness influencers were brought on and were sent custom kits to develop their week's plan. 


We reinforced the brand benefits and healthy lifestyle philosophy by creating weekly trivia, surveys and social share interactions that earned points, were tallied on the site’s leaderboard to measure and encourage progress, and could be redeemed of the site for items in the store. Social media and influencers helped get word out and promote the challenge.




wireframe design

UI Design

Mobile website design - timeline
Mobile website design - leaderboard

Organic & Paid Social Media Content

The Path to Wellness tapped into the participating influencers to jump-start engagement and encourage sign ups through UGC content as well as lead weekly programs. Organic content and video assets for paid advertisements were created to build awareness and encourage participation.

Social media design

Influencer Kit Packaging Design

Packaging Design for Influencer Kit