Bob Burks
Digital Art Director & UI Designer
0   /   100
Branding  /  UI / UX Design

Kannabooch

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Challenge

To successfully launch the new cbd-infused kombucha brand, Kannabooch, into the market they required a vibrant brand identity, eye-catching packaging, and an intuitive eCommerce website.

Process

With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. I knew the brand design and website would need to convey the fun nature of the brand, speak to a younger audience, and educate consumers about the benefits of the product.

Solution

Kannaboch’s brand identity was inspired by southern California beach culture with bold typography combined with a vibrant color palette anchored in good vibes. I created a versatile brand system with multiple elements that could be applied across all applications and retain a cohesive look, from packaging to social media and marketing collateral. The eCommerce website I designed featured a user experience tailored to discovering the perfect flavor to purchase. 

Brand Identity

Logo Design
Logo Design
brand design
Brand Toolkit
brand standards guide
Brand Standards Guide
Muse Awards Silver Winner

The brand design won silver from the MUSE Design Awards.

Packaging Design

bottle label design

eCommerce Website Design

Kannabooch website design

The website design focused on creating an optimal mobile experience that educated customers on kombucha’s benefits and made purchasing easy.

mobile wireframe design
Mobile Wireframes

Colors and Typography

color palette
typography
typography
typography

Desktop UI Designs