To successfully launch the new cbd-infused kombucha brand, Kannabooch, into the market they required a vibrant brand identity, eye-catching packaging, and an intuitive eCommerce website.
With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. I knew the brand design and website would need to convey the fun nature of the brand, speak to a younger audience, and educate consumers about the benefits of the product.
Kannaboch’s brand identity was inspired by southern California beach culture with bold typography combined with a vibrant color palette anchored in good vibes. I created a versatile brand system with multiple elements that could be applied across all applications and retain a cohesive look, from packaging to social media and marketing collateral. The eCommerce website I designed featured a user experience tailored to discovering the perfect flavor to purchase.