Bob Burks
Digital Art Director & UI Designer
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UI / UX Design

True North

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Challenge

True North, an innovative FinTech solutions partner, needed a new website that clearly communicated their unique positioning and service offerings.

Challenge

After working through a comprehensive discovery questionnaire, it was clear they had two unique user profiles that needed to be reached. I started with a moodboard to establish a visual aesthetic to build the website experience around. The website architecture was established through wireframes and a content outline.

Challenge

The UI design was an impactful experience that attracted new users to explore deeper in the site. Taking inspiration from our findings in the discovery process, I designed a split-screen experience to offer a gateway into their clientele’s specific needs.

Discovery Session

strategy sketches

The discovery session revealed two distinct types of clients. To direct their experience, a split-screen design was created to allow the user to choose their appropriate path.

Home page wireframes
Wireframe design
Service page wireframes
Wireframe design

Mood Board

Color and Typography

color palette

Mobile Design

Mobile UI Design
Mobile UI Design
Mobile UI Design
Mobile UI Design

The mobile UI design was intended to have an app-like feel. The most important content was designed to be accessible without any scrolling.

Desktop Design

Home Page UI Design
Careers Page UI Design
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