True North, an innovative FinTech solutions partner, needed a new website that clearly communicated their unique positioning and service offerings.
UI / UX Design
True North
Challenge
Challenge
After working through a comprehensive discovery questionnaire, it was clear they had two unique user profiles that needed to be reached. I started with a moodboard to establish a visual aesthetic to build the website experience around. The website architecture was established through wireframes and a content outline.
Challenge
The UI design was an impactful experience that attracted new users to explore deeper in the site. Taking inspiration from our findings in the discovery process, I designed a split-screen experience to offer a gateway into their clientele’s specific needs.
Discovery Session
The discovery session revealed two distinct types of clients. To direct their experience, a split-screen design was created to allow the user to choose their appropriate path.
Mood Board
Color and Typography
Mobile Design
The mobile UI design was intended to have an app-like feel. The most important content was designed to be accessible without any scrolling.
Desktop Design
