True North, an innovative FinTech solutions partner, needed a new website that clearly communicated their unique positioning and service offerings.
UI / UX Design
After working through a comprehensive discovery questionnaire, it was clear they had two unique user profiles that needed to be reached. I started with a moodboard to establish a visual aesthetic to build the website experience around. The website architecture was established through wireframes and a content outline.
The UI design was an impactful experience that attracted new users to explore deeper in the site. Taking inspiration from our findings in the discovery process, I designed a split-screen experience to offer a gateway into their clientele’s specific needs.