Alter Your Boundaries


For this campaign, “Alter Your Boundaries” takes on a double-meaning. For those close to the brand, they recognize that it pays homage to Hobie Alter, the legendary founder and ground-breaking inventor. The second meaning describes how Hobie’s innovative products take you to a new world. Amazing photography combined with a unique treatment made the ads stand out against the competition. The campaign took home top honors in the Advertising, Print, & Publication category at the AIGA OC Design Awards.


Art Direction, graphic design

Hobie Fishing Ad by Bob Burks
Hobie Fishing Ad by Bob Burks
Hobie Kayaking Ad by Bob Burks
Hobie Ad by Bob Burks
Hobie Stand Up Paddle Ad by Bob Burks
Hobie Cat Ad by Bob Burks
Thank you for visiting my Porftolio. Let me know what ya think.

Interactive Design, Branding and Art Direction by Bob Burks

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